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Implement Design in Organisations
Implement Design in Organisations In This article I am going to examine the „DesignOps“ and define it’s meaning. The word DesignOps is shortened for
Dissonance Effect | People believe what they want to believe
Dissonance Effect | People believe what they want to believe „People believe, what they want to believe“ Levin Vonester The Dissonance Effect is a psychological
Increase your sales
Increase your sales using psychology Traditionally, gifting a customer happens after the purchase. A little goodie or membership or some kind. Free samples are given
Emotional trigger
Hack the emotions of your customer What are emotional triggers? In general, triggers are considered buttons that, when pressed, have a far more powerful effect.
The MAYA concept
The MAYA concept „People accept the new easier with this concept“ Levin Vonester Raymond Loewy was a successful French-American industrial designer who worked in the
Let’s go to McDonalds, there we know what we get
Let’s go to McDonald’s … there we know what we get This article is about americanization, about why it is good or why it is
Immersive CX by speaking to the senses
Immersive CX by speaking to the senses When customers have a positive experience with a product, a store or a restaurant, there are more likely
The effect of pricing on perception
The effect of pricing on perception You have probably heard of the 4p´s in marketing. Product, Price, Promotion, Place. Those four words give a rough
Why we buy what we buy
Why we buy what we buy Every day, people decide to buy something that is more expensive than something else even though it fulfils the
Somatic markers and the decison-making process
Somatic markers and the decision-making process Your brain needs to filter information. It needs to filter almost everything we perceive before we consciously can even
Advertisement strategies
Advertisement strategies Quantitative versus Qualitative strategy As a consumer, you encounter on average 3.000 Ads a day. Because most of the ads are not of
Define your demand
Define your demand Defining the type of demand for your product is important to writing a proper marketing plan. It is basically to find out
How to write a marketing plan
How to write a marketing plan Several steps need to be taken to write a proper marketing plan. The wonderful thing is that they all
DNA-The code we are made of
Brand-DNA The essence of who we are. When we talk about branding, I like to compare a brand to a person. This comparison is
What is Creativity?
Create activity First of all, creativity is not art related. Take Albert Einstein as an example. He was a mathematician but also one of the
Brand Codes
Introduction Strong brands and communication acts to 95% on the implicit systems of our brain. Brand codes are the signals people receives when encountering your
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