Three types of decisions your customer can make “You need to know your customer.” This is true for so many different reasons. You need to
Subliminal Priming in Advertisement Advertisement is there, to make people buy a specific product. There is a fine line between manipulation and influence. Subliminal Priming
Implement Design in Organisations In This article I am going to examine the „DesignOps“ and define it’s meaning. The word DesignOps is shortened for
Dissonance Effect | People believe what they want to believe „People believe, what they want to believe“ Levin Vonester The Dissonance Effect is a psychological
Increase your sales using Psychology Traditionally, gifting a customer happens after the purchase. A little goodie or membership or some kind. Free samples are given
Hack the emotions of your customer What are emotional triggers? In general, triggers are considered buttons that, when pressed, have a far more powerful effect.
The MAYA Concept „People accept the new easier with this concept“ Raymond Loewy was a successful French-American industrial designer who worked in the US. He
Let’s go to McDonald’s – there we know what we get … there we know what we get This article is about americanization, about why
Immersive CX by speaking to the senses When customers have a positive experience with a product, a store or a restaurant, there are more likely
The effect of pricing on perception You have probably heard of the 4p´s in marketing. Product, Price, Promotion, Place.Those four words give a rough overview
Why we buy what we buy Every day, people decide to buy something that is more expensive than something else even though it fulfils the
Somatic markers and the decision-making process Your brain needs to filter information. It needs to filter almost everything we perceive before we consciously can even
Advertisement strategies Quantitative versus Qualitative strategy As a consumer, you encounter on average 3.000 Ads a day. Because most of the ads are not of
How to write a marketing plan Write a marketing plan and prepare your start up. Several steps need to be taken to do this. The
Brand-DNA The essence of who we are. When we talk about branding, I like to compare a brand to a person. This comparison is as
What is creativity? Create activity First of all, creativity is not art related. Take Albert Einstein as an example. He was a mathematician but also
What are Brand-Codes? Introduction Strong brands and communication acts to 95% on the implicit systems of our brain. Brand codes are the signals people receives
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