Business
Preiswahrnehmung im Kontext

Preiswahrnehmung durch Kontext Preise werden relativ wahrgenommen. Wir können unmöglich etwas bewerten, ohne es in einem Kontext zu sehen. Wenn wir also in einem Laden

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Marketing
Increase your sales

Increase your sales using Psychology Traditionally, gifting a customer happens after the purchase. A little goodie or membership or some kind. Free samples are given

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Psychology
Emotional trigger

Hack the emotions of your customer What are emotional triggers? In general, triggers are considered buttons that, when pressed, have a far more powerful effect.

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Psychology
The MAYA concept

The MAYA Concept „People accept the new easier with this concept“ Raymond Loewy was a successful French-American industrial designer who worked in the US. He

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Branding
Advertisement strategies

Advertisement strategies Quantitative versus Qualitative strategy As a consumer, you encounter on average 3.000 Ads a day. Because most of the ads are not of

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Art
What is Creativity?

What is creativity? Create activity First of all, creativity is not art related. Take Albert Einstein as an example. He was a mathematician but also

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Branding
Brand Codes

What are Brand-Codes? Introduction Strong brands and communication acts to 95% on the implicit systems of our brain. Brand codes are the signals people receives

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