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Let’s go to McDonalds, there we know what we get

Branding,  Society

Let’s go to McDonald’s … there we know what we get This article is about americanization, about why it is good or why it is bad. What is americanization? The term describes the change in culture, economy, society and the people created by globalization. In a globalised world, the most developed nations with the most […]

Juli 27, 2022 / 0 Kommentare
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What is Creativity?

Art,  Society

Create activity First of all, creativity is not art related. Take Albert Einstein as an example. He was a mathematician but also one of the most creative people in history. Creativity is a high-risk, high reward concept. To publicly display one´s idea for others to critique and judge, one needs to be brave. A creative […]

Februar 10, 2022 / 0 Kommentare
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