How to write a marketing plan Write a marketing plan and prepare your start up. Several steps need to be taken to do this. The wonderful thing is that they all build upon each other. For the most part, the goal is to recognise the current market situation and the current companies situation to act […]
Brand-DNA The essence of who we are. When we talk about branding, I like to compare a brand to a person. This comparison is as common as the use of the term DNA in connection with companies and brands. The essential base When we know who we are, we can act, move forward and […]
What are Brand-Codes? Introduction Strong brands and communication acts to 95% on the implicit systems of our brain. Brand codes are the signals people receives when encountering your brand. Every advertisement carries multiple brand codes that are either explicitly or implicitly processed by the viewer. Thereby all codes are classifiably as one out of four […]
Get notified about new articles.
I will not spam you, I promise.
