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The Dissonance Effect

People believe what they want to believe

Somatic markers and the decison-making process

Immersive CX by speaking to the senses

The effect of pricing on perception

Why we buy what we buy

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Knowledge-bits

The Lemons Market

The Lemons Market Dilemma A purchase transaction always relies on

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Signalling as a Branding-Tool

Sending our strategic signals in order to reach business goals is crucial to succeed.

Marketing

How do customers decide?

Optimise your sales How do customers choose? Optimise your sales

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