Produkte erfüllen implizite und explizite Ziele Kunden kaufen Produkte, damit diese einen Job für sie erledigen. Beim Kauf wollen Kunden meist ein eindeutiges Problem mit dem Produkt lösen wie z. B. das Bild an die Wand anbringen, damit die eigene Wohnung oder Haus ein bisschen wohnlicher und individueller aussieht. Neben diesem praktischen Ziel gibt es […]
The MAYA Concept „People accept the new easier with this concept“ Raymond Loewy was a successful French-American industrial designer who worked in the US. He designed not only locomotives, cars and chairs but also Logos for Lucky strike or the Shell. His mantra was to “Never leave well enough alone”. His designs were functional, simple […]
Immersive CX by speaking to the senses When customers have a positive experience with a product, a store or a restaurant, there are more likely to engage with it again. Creating great experiences can be controlled to a far greater extent than one might think. All of the human senses are important to create a […]
Why we buy what we buy Every day, people decide to buy something that is more expensive than something else even though it fulfils the same task. We buy the 1000 Euro iPhone over and Android, even though, at least today, there is not that huge of a difference in performance anymore. But we are […]
Somatic markers and the decision-making process Your brain needs to filter information. It needs to filter almost everything we perceive before we consciously can even process it. Most information does not even reach the conscious and remains subconscious. Why? because otherwise we constantly would be overwhelmed. How do emotions help in the decision process? […]
What are Brand-Codes? Introduction Strong brands and communication acts to 95% on the implicit systems of our brain. Brand codes are the signals people receives when encountering your brand. Every advertisement carries multiple brand codes that are either explicitly or implicitly processed by the viewer. Thereby all codes are classifiably as one out of four […]
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