Viele Generationen sind mittlerweile auf Social Media unterwegs Social Media Plattformen wie Instagram gleichen ihren Altersdurchschnitt immer weiter aus. Gen-Z ist mittlerweile von Gen-Y eingeholt.
Die Zukunftstrends um als Marke relevant zu bleiben Was sind die Trends von Morgen, die heute schon absehbar sind? Schon heute ist die Welt digital.
Implement Design in Organisations In This article I am going to examine the „DesignOps“ and define it’s meaning. The word DesignOps is shortened for
Increase your sales using Psychology Traditionally, gifting a customer happens after the purchase. A little goodie or membership or some kind. Free samples are given
Let’s go to McDonald’s – there we know what we get … there we know what we get This article is about americanization, about why
Why we buy what we buy Every day, people decide to buy something that is more expensive than something else even though it fulfils the
Somatic markers and the decision-making process Your brain needs to filter information. It needs to filter almost everything we perceive before we consciously can even
Advertisement strategies Quantitative versus Qualitative strategy As a consumer, you encounter on average 3.000 Ads a day. Because most of the ads are not of
How to write a marketing plan Write a marketing plan and prepare your start up. Several steps need to be taken to do this. The
Brand-DNA The essence of who we are. When we talk about branding, I like to compare a brand to a person. This comparison is as
What are Brand-Codes? Introduction Strong brands and communication acts to 95% on the implicit systems of our brain. Brand codes are the signals people receives
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