Dissonance Effect | People believe what they want to believe „People believe, what they want to believe“ Levin Vonester The Dissonance Effect is a psychological
Hack the emotions of your customer What are emotional triggers? In general, triggers are considered buttons that, when pressed, have a far more powerful effect.
The MAYA concept „People accept the new easier with this concept“ Levin Vonester Raymond Loewy was a successful French-American industrial designer who worked in the
Immersive CX by speaking to the senses When customers have a positive experience with a product, a store or a restaurant, there are more likely
The effect of pricing on perception You have probably heard of the 4p´s in marketing. Product, Price, Promotion, Place. Those four words give a rough