Three types of decisions your customer can make “You need to know your customer.” This is true for so many different reasons. You need to know the ins and outs of your customer. Part of what you need to know is the way they make decisions. According to Gerhard Roth, there are three distinguishable types […]
Subliminal Priming in Advertisement Advertisement is there, to make people buy a specific product. There is a fine line between manipulation and influence. Subliminal Priming goes unnoticed in the consumer’s mind but can, in theory, influence the decision process. This is why subliminal priming is not a permitted advertisement strategy in some countries such as […]
Dissonance Effect | People believe what they want to believe „People believe, what they want to believe“ Levin Vonester The Dissonance Effect is a psychological defence mechanism. Your psyche has certain defence mechanisms. Those defence mechanisms‘ purpose is to let you think good of yourself regardless of how questionable something was. We subconsciously barry bad […]
Hack the emotions of your customer What are emotional triggers? In general, triggers are considered buttons that, when pressed, have a far more powerful effect. Triggers are implicit, not explicit. They work in the subconscious. This means that a scent can trigger a memory which then creates the emotion of comfort or discomfort. The emotion […]
The MAYA Concept „People accept the new easier with this concept“ Raymond Loewy was a successful French-American industrial designer who worked in the US. He designed not only locomotives, cars and chairs but also Logos for Lucky strike or the Shell. His mantra was to “Never leave well enough alone”. His designs were functional, simple […]
Immersive CX by speaking to the senses When customers have a positive experience with a product, a store or a restaurant, there are more likely to engage with it again. Creating great experiences can be controlled to a far greater extent than one might think. All of the human senses are important to create a […]
The effect of pricing on perception You have probably heard of the 4p´s in marketing. Product, Price, Promotion, Place.Those four words give a rough overview of the tools a marketer has. But I do not want to talk about what can be done with those tools.I want to talk about psychology and perception. Price […]
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