The Lemons Market Dilemma A purchase transaction always relies on some sort of trust between the seller and the buyer. Why are customers willing to pay a premium price for a new product and significantly less for an old one? According to Akerlof’s theory, it is because of certainty. In a transactional relationship, it always […]
Sending our strategic signals in order to reach business goals is crucial to succeed.
Optimise your sales How do customers choose? Optimise your sales funnel by knowing your customer. In this article, I will try to break down the mechanism of decision-making. After that, we can build theories of decision-making depending on factors such as context, moderation and framing, the product itself and most importantly the demographic and sociographic […]
Three types of decisions your customer can make “You need to know your customer.” This is true for so many different reasons. You need to know the ins and outs of your customer. Part of what you need to know is the way they make decisions. According to Gerhard Roth, there are three distinguishable types […]
Subliminal Priming in Advertisement Advertisement is there, to make people buy a specific product. There is a fine line between manipulation and influence. Subliminal Priming goes unnoticed in the consumer’s mind but can, in theory, influence the decision process. This is why subliminal priming is not a permitted advertisement strategy in some countries such as […]
Implement Design in Organisations In This article I am going to examine the „DesignOps“ and define it’s meaning. The word DesignOps is shortened for DesignOperations. To explain the meaning, let us first clarify what the word “operation” means. Operations include all processes and activities that are necessary to reach a certain outcome. When we […]
Dissonance Effect | People believe what they want to believe „People believe, what they want to believe“ Levin Vonester The Dissonance Effect is a psychological defence mechanism. Your psyche has certain defence mechanisms. Those defence mechanisms‘ purpose is to let you think good of yourself regardless of how questionable something was. We subconsciously barry bad […]
Increase your sales using Psychology Traditionally, gifting a customer happens after the purchase. A little goodie or membership or some kind. Free samples are given out pre-purchase and should increase the customer’s interest in the product. Non-either the less, the most fundamental idea is to gift the customer after a purchase. „Increase sales using psychology, […]
Hack the emotions of your customer What are emotional triggers? In general, triggers are considered buttons that, when pressed, have a far more powerful effect. Triggers are implicit, not explicit. They work in the subconscious. This means that a scent can trigger a memory which then creates the emotion of comfort or discomfort. The emotion […]
The MAYA Concept „People accept the new easier with this concept“ Raymond Loewy was a successful French-American industrial designer who worked in the US. He designed not only locomotives, cars and chairs but also Logos for Lucky strike or the Shell. His mantra was to “Never leave well enough alone”. His designs were functional, simple […]
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