Dissonance Effect | People believe what they want to believe „People believe, what they want to believe“ Levin Vonester The Dissonance Effect is a psychological defence mechanism. Your psyche has certain defence mechanisms. Those defence mechanisms‘ purpose is to let you think good of yourself regardless of how questionable something was. We subconsciously barry bad […]
Increase your sales
Increase your sales using psychology Traditionally, gifting a customer happens after the purchase. A little goodie or membership or some kind. Free samples are given out pre-purchase and should increase the customer’s interest in the product. Non-either the less, the most fundamental idea is to gift the customer after a purchase. „Increase sales using psychology, […]
Emotional trigger
Hack the emotions of your customer What are emotional triggers? In general, triggers are considered buttons that, when pressed, have a far more powerful effect. Triggers are implicit, not explicit. They work in the subconscious. This means that a scent can trigger a memory which then creates the emotion of comfort or discomfort. The emotion […]
The MAYA concept
The MAYA concept „People accept the new easier with this concept“ Levin Vonester Raymond Loewy was a successful French-American industrial designer who worked in the US. He designed not only locomotives, cars and chairs but also Logos for Lucky strike or the Shell. His mantra was to “Never leave well enough alone”. His designs were […]
Let’s go to McDonalds, there we know what we get
Let’s go to McDonald’s … there we know what we get This article is about americanization, about why it is good or why it is bad. What is americanization? The term describes the change in culture, economy, society and the people created by globalization. In a globalised world, the most developed nations with the most […]
Immersive CX by speaking to the senses
Immersive CX by speaking to the senses When customers have a positive experience with a product, a store or a restaurant, there are more likely to engage with it again. Creating great experiences can be controlled to a far greater extent than one might think. All of the human senses are important to create a […]
The effect of pricing on perception
The effect of pricing on perception You have probably heard of the 4p´s in marketing. Product, Price, Promotion, Place. Those four words give a rough overview of the tools a marketer has. But I do not want to talk about what can be done with those tools. I want to talk about psychology and perception. […]
Why we buy what we buy
Why we buy what we buy Every day, people decide to buy something that is more expensive than something else even though it fulfils the same task. We buy the 1000 Euro iPhone over and Android, even though, at least today, there is not that huge of a difference in performance anymore. But we are […]
Somatic markers and the decison-making process
Somatic markers and the decision-making process Your brain needs to filter information. It needs to filter almost everything we perceive before we consciously can even process it. Most information does not even reach the conscious and remains subconscious. Why? because otherwise we constantly would be overwhelmed. Why does emotion help in the decision process? Your brain […]
Advertisement strategies
Advertisement strategies Quantitative versus Qualitative strategy As a consumer, you encounter on average 3.000 Ads a day. Because most of the ads are not of your concern in order to live your daily life, you do not really pay attention to them. Marketers call this kind of behaviour: low involvement. It is assumed that over […]